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How Google Custom Chips Power Apple AI Models and Gemini Chatbot

Google 217;s journey into custom silicon has revolutionized the landscape of artificial intelligence. The tech giant’s innovative approach to chip design has made a significant impact on the performance and efficiency of AI models, including those used by Apple and Google’s own Gemini chatbot. This groundbreaking technology has paved the way for more powerful and energy-efficient AI applications across various platforms.

The development of Google’s custom chips, particularly the Axion processors, has played a crucial role in advancing AI capabilities. These specialized processors are designed to handle complex AI workloads, enabling faster training and inference for large language models. By exploring Google’s custom silicon journey and its implications for AI innovation, we can gain insights into how these chips power cutting-edge AI models and chatbots, reshaping the future of artificial intelligence.

Google Custom Silicon Journey

Google’s journey into custom silicon development has been a long-standing tradition, rooted in the company’s commitment to meeting evolving business needs and shaping its technological destiny. This journey, spanning more than two decades, has seen Google design and build some of the world’s largest and most efficient computing systems.

Evolution of Google Custom Chips

Google’s foray into chip design began over a decade ago, driven by the need to address the growing demands of AI compute. The company’s roots in online services led to a natural prioritization of computing hardware, dating back to the early days when engineers set up servers in garages and industrial spaces around Silicon Valley.

The evolution of Google’s custom chips can be traced through several key milestones:

  1. 2015: Introduction of the Tensor Processing Unit (TPU) to customers.
  2. 2018 : Launch of Video Coding Units (VCUs) for efficient video distribution.
  3. 2019: Unveiling of OpenTitan, the first open-source silicon root-of-trust project.
  4. 2021: Investment in “system on a chip” (SoC) designs and release of the first generation of Tensor chips for mobile devices.

These developments have been crucial in enabling services such as real-time voice search, photo object recognition, and interactive language translation.

From TPUs to Axion Processors

The journey from TPUs to Axion processors represents a significant evolution in Google’s custom silicon strategy.

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TPUs were purpose-built for AI, designed as application-specific integrated circuits (ASICs) to handle the unique matrix and vector-based mathematics required for building and running AI models. The first TPU (v1) was deployed internally in 2015 and quickly became integral to various Google products.

Over the years, TPUs have advanced in performance and efficiency:

  • TPU v2 balanced specialization for training and serving contemporary models while maintaining flexibility for rapid changes.
  • TPU v3 introduced liquid cooling to address efficiency needs.
  • TPU v4 incorporated optical circuit switches for faster and more reliable communication between chips in pods.
  • The latest generation, Trillium, offers a 4.7x improvement in compute performance per chip compared to the previous generation (TPU v5e).

Axion Processors

Axion processors represent Google’s latest milestone in custom silicon development. These processors combine Google’s silicon expertise with Arm’s highest-performing CPU cores to deliver impressive performance and energy efficiency:

  • Up to 30% better performance than the fastest general-purpose Arm-based instances available in the cloud.
  • Up to 50% better performance and up to 60% better energy efficiency compared to current-generation x86-based instances.

Axion was designed to provide customers with a CPU option that’s more performant and energy-efficient, aligning with Google’s sustainability mission.

Collaboration with Arm

Google’s collaboration with Arm has been instrumental in the development of Axion processors and the broader ecosystem:

  1. Ecosystem Contributions: Google has built and open-sourced Android, Kubernetes, TensorFlow, and the Go language, optimizing them for the Arm architecture.
  2. StandardReady Virtual Environment (VE): Google contributed to Arm’s hardware and firmware interoperability standard, ensuring seamless operation of common operating systems and software packages on Arm-based servers and VMs.
  3. Arm Neoverse V2: Axion processors are built with Arm Neoverse V2 compute cores, offering superior performance compared to other Arm-based instances in the cloud.

This collaboration has enabled Google to leverage Arm’s expertise while contributing to the broader Arm ecosystem, facilitating easier deployment of Arm workloads on Google Cloud with minimal code rewrites.

As Google continues to innovate in custom silicon, the company is moving towards “Systems on Chip” (SoC) designs, where multiple functions sit on the same chip or multiple chips inside one package. This approach allows for deeper integration into the underlying hardware, offering higher performance and lower power consumption to meet the demands of increasingly complex workloads.

Axion Processors: Powering Google      AI Innovation

Google’s Axion processors represent a significant leap forward in custom silicon technology, combining the company’s expertise with Arm’s high-performance CPU cores. These processors are set to revolutionize the landscape of AI and cloud computing, offering remarkable performance and energy efficiency improvements over existing solutions.

Performance Advantages

Axion processors have demonstrated impressive performance capabilities, positioning themselves as a formidable alternative to traditional x86-based architectures. These processors deliver up to 30% better performance than the fastest general-purpose Arm-based instances currently available in the cloud. Even more striking is their performance compared to current-generation x86-based instances, where Axion processors offer up to 50% better performance.

This substantial performance boost has far-reaching implications for various workloads, including AI training and inferencing. Google Cloud’s adoption of Axion CPUs enables the deployment and expansion of diverse workloads, preparing data centers for the AI era by enhancing performance efficiency and expanding general-purpose computing capabilities.

The impact of Axion processors extends to Google’s internal services as well. Amin Vahdat, a top executive at Google, revealed that many of the company’s critical services, including BigQuery, Spanner, and YouTube advertising, are now running on Axion. This integration showcases the processors’ ability to handle complex, data-intensive tasks efficiently.

Google Energy Efficiency

In addition to their performance advantages, Axion processors excel in energy efficiency, a crucial factor in the era of AI and large-scale computing. These processors offer up to 60% better energy efficiency compared to current-generation x86-based instances. This significant improvement in energy efficiency has profound implications for data center operations and environmental sustainability.

The importance of energy efficiency in AI computing cannot be overstated. Projections indicate that by 2027, AI servers could consume as much power annually as a country like Argentina. Google’s latest environmental report showed that emissions rose nearly 50% from 2019 to 2023, partly due to data center growth for powering AI. In this context, the efficiency gains provided by Axion processors are crucial for managing the environmental impact of AI and cloud computing.

To put this into perspective, Google Cloud data centers are already 1.5 times more efficient than the industry average and deliver 3 times more computing power with the same amount of electrical power compared to five years ago 3. The introduction of Axion processors further enhances this efficiency, allowing customers to optimize their operations for even greater energy savings while meeting their sustainability goals.

Google Application in Apple AI Models

In a surprising revelation, it has come to light that Apple is using Google’s Tensor Processing Units (TPUs) to train its AI models. This development positions Google’s custom chips as a viable alternative to Nvidia’s market-leading GPUs in the AI training space.

While Axion processors are not specifically mentioned in Apple’s AI model training, their introduction alongside the TPUs showcases Google’s comprehensive approach to AI computing. The upcoming TPU Version 6 and Axion processors, both set to be released later in 2024, are expected to further enhance Google’s offerings in the AI chip market.

The use of Google’s custom chips by a major competitor like Apple underscores the strength and versatility of Google’s silicon technology. As Apple prepares to roll out full AI features on iPhones and Macs next year, the performance of these AI models, trained on Google’s hardware, will be closely watched.

In conclusion, Google’s Axion processors represent a significant advancement in custom silicon technology, offering substantial performance and energy efficiency improvements. Their application in various workloads, including AI training and inferencing, positions them as a key player in the evolving landscape of AI and cloud computing. As the demand for AI computing continues to grow, the efficiency and performance of processors like Axion will play a crucial role in shaping the future of technology while addressing important sustainability concerns.

Google Gemini Chatbot and Custom Chip Synergy

Google’s Gemini chatbot represents a significant leap forward in AI technology, leveraging the power of custom silicon to deliver impressive performance and capabilities. The synergy between Gemini and Google’s custom chips, particularly the Tensor Processing Units (TPUs), has played a crucial role in establishing Google’s position as a leader in AI innovation.

Optimizing Google Gemini’s Performance

Gemini’s exceptional performance is largely attributed to its utilization of Google’s TPUv5 chips. These custom processors have reportedly made Gemini five times stronger than GPT-4, enabling it to tackle complex tasks with relative ease and handle multiple requests simultaneously. This enhanced processing power allows Gemini to excel in various areas, including natural language querying, content generation, and code writing.

The chatbot’s multimodal capabilities are particularly noteworthy. Gemini can seamlessly understand and operate across different types of information, including text, code, audio, image, and video. This versatility enables Gemini to perform sophisticated multimodal reasoning, making it adept at uncovering knowledge from vast amounts of data and extracting insights from hundreds of thousands of documents.

Scalability and Resource Management

Google’s custom chips play a crucial role in managing the resource-intensive nature of AI models like Gemini. The company’s TPUs still dominate among custom cloud AI accelerators, holding a 58% market share according to The Futurum Group. This dominance has helped Google transition from being the third cloud provider to achieving parity with, and in some cases surpassing, its competitors in AI prowess.

The efficiency of these custom chips has been instrumental in managing the environmental impact of AI computing.

Amin Vahdat, a top executive at Google, emphasized the importance of chip efficiency in controlling carbon emissions from the company’s infrastructure.

This focus on efficiency aligns with projections indicating that AI servers could consume as much power annually as a country like Argentina by 2027.

To address varying computational needs, Google has developed different versions of Gemini:

  1. Gemini Ultra: The most capable model, excelling in complex tasks and coding benchmarks.
  2. Gemini Pro: A versatile model suitable for a wide range of tasks.
  3. Gemini Nano: The most efficient model designed for on-device tasks, specifically optimized for smartphones like the Google Pixel 8.

Google Gemini Future Potential

The integration of Gemini with custom chips opens up exciting possibilities for future applications. For instance, Google DeepMind has demonstrated a robot using Gemini to navigate an office environment, showcasing the model’s potential to extend into the physical world. This application combines Gemini’s multimodal capabilities with an algorithm that generates specific actions for the robot, achieving up to 90% reliability in navigation tasks.

Looking ahead, Google plans to expand Gemini’s capabilities further. The company aims to roll out “Live,” a natural-sounding and interruptible voice assistant capability, to Gemini Advanced in the coming months. Additionally, with the expansion of Gemini’s context window to 2 million tokens in Gemini 1.5 Pro, the model’s ability to handle long-form content and complex tasks is set to improve significantly.

As Gemini continues to evolve, its synergy with Google’s custom chips will likely play an increasingly important role in shaping the future of AI technology. The combination of advanced language models and specialized hardware is poised to drive innovations across various fields, from scientific research to everyday consumer applications.

Conclusion

Google’s custom chips have a profound impact on the AI landscape, powering not only their own Gemini chatbot but also Apple’s AI models. This technological breakthrough showcases Google’s commitment to pushing the boundaries of AI capabilities while addressing crucial concerns about energy efficiency. The synergy between advanced hardware and sophisticated AI models opens up new possibilities to tackle complex problems and enhance user experiences across various platforms.

Looking ahead, the ongoing development of custom silicon promises to shape the future of AI and cloud computing. As these technologies continue to evolve, we can expect to see more groundbreaking applications and improved performance in AI-driven tasks. This progress not only benefits tech giants like Google and Apple but also has the potential to drive innovation across industries, ultimately leading to more powerful and efficient AI solutions for users worldwide.

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